Facebook inforgraphic – How social media users feel about brands on Facebook
1,000 social media users were asked how they felt about liking and interacting with brands on Facebook. This infographic from Lab42 lays out some of their key findings. Courtesy of: Lab42 The post...
View ArticleFacebook Basics Part 2 – 15 practical Facebook tips and activities
Following on from my Facebook Basics Part 1 - Understanding the business benefits of Facebook article last week, this is the second and final part and looks at some Facebook facts and tips that will...
View ArticleSo you want to be a social media manager? Find out what it really takes
The Social media industry is still rapidly growing and as a result, over the last couple of years there has been an explosion in demand. Now widely accepted as a highly effective communications tool,...
View ArticleWhy Buying Facebook ‘Likes’ is a Bad Move
You might have come across some services that offer to provide you with hundreds or even thousands of Facebook ‘Likes’, and for anyone new to Facebook with just a handful of fans, this can seem like a...
View ArticleSocial Media Apathy – Time to Rethink Your Social Strategy?
With endless talk about social media, any business owner could be forgiven for believing that social media is the be all and end all, the answer to all of their prayers. If that sounds like you, then...
View ArticleFacebook Fail To Remove or Ban Reported Scammers In Pursuit of Profit
I’m fed up of seeing endless adverts in my Facebook feed telling me I can ‘melt away belly fat’ or ‘learn the secret to losing 2 stone in 4 weeks’ and so on. Bear in mind i’m an adult, I understand...
View ArticleFacebook Changes Give Share, Like, Win Promotions Thumbs Up
It used to be the case that it was against Facebook’s rule to run a share, like, win kind of promotion on a business or brand page and that the only way to run this kind of promotion was via an...
View ArticleSpambook – How Story Bump Rewards Spammers & Fake Likes
For a long time now Facebook have meddled with the News Feed; their Edge Rank algorithm is largely responsible for determining what you do or don’t see appear in your Facebook feed. Ever wondered how...
View ArticleWhy I Stopped Following My Favourite Brand On Social Media
For a long time, one of my favorite brands was the quirky, urban shoe design brand, Rocket Dog. I’ve been a fan and loyal customer for many years and currently have 5 pairs of their shoes and boots and...
View Article12 Golden Rules For Posting On Facebook, eGuide – Facebook Basics
Thanks to ongoing changes to the Facebook Newsfeed Algorithm, (commonly referred to as ‘EdgeRank’), It is increasingly difficult to maintain any meaningful organic visibility in Facebook. This means...
View Article7 Questions To Evaluate Whether Your Social Media Works
According to a recent article in The Telegraph, nearly two-thirds of small business owners believe that social media doesn’t provide them with any commercial benefit. That’s a worryingly large number...
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